Gym+Coffee

A strategic and data-driven digital campaign aimed at maximising sales during Black Friday and Cyber Monday for athleisure brand, Gym+Coffee.

Goal

Our core focus was to maximise Q4 sales during the 2019 BFCM period, while reaching new consumers, increasing the value of Gym+Coffee customers and encouraging repeat purchases.

Strategy & Execution

This multi-channel direct response campaign in Q4 ran across the Facebook Network, Twitter and Google Suite in order to prospect and retarget Gym+Coffee purchasers across Ireland, the United Kingdom and the United States.

Using in-house editing & design, we were able to produce bespoke video content in addition to an overall creative suite, including static imagery, motion graphics and gifs. This creative mix allowed us to promote intrigue, resonate with different audiences and drive sales.

A two-part targeting strategy allowed us to utilise two years of audience data to retarget customers and website visitors, reach lookalike audiences, and focus on prospecting new audiences to push down the funnel to convert during the BFCM or Christmas period.

Results

Our Q4 sales campaign assisted Gym+Coffee in over-performing on their sales targets, improving website traffic and increasing average order value per customer.

The key results from the multi-market and multi-channel campaign were as follows:

• 1,954 Conversions

• 3.13x ROAS

• 2,146 New Customers

• +134% Increase in Web Traffic