GAA

An emotive and high-impact piece of video content to educate the general public on a historic event in GAA’s history, Gaelic Sunday.

Goal

Increase brand awareness on the peaceful, nationwide act of defiance, led by members of the GAA in 1918. 

Encourage individual and club participation in the 100-year anniversary of Gaelic Sunday in August of 2018.

Strategy & Execution

We produced an emotive and historically accurate video around Gaelic Sunday, distributing this in a 2-week brand awareness and direct response campaign across Facebook, Instagram and Twitter.

The video was showcased live in Croke Park during the 2018 All-Ireland Championship Series. 

Results

This short 2-week campaign yielded over 800,000 high quality video views, over 2.75 million impressions, and over 30,000 fan engagements.