Allianz

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For two consecutive seasons, Fifty-Three Six have partnered with Allianz to activate their sponsorship of the Allianz leagues through a high-impact video series, MyTribe.

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Goal

Increase awareness around Allianz’s sponsorship of the Allianz Leagues, while accentuating the prominence of the GAA in Ireland.

Strategy & Execution

We produced 16 videos throughout the 2018 & 2019 Allianz Leagues, showcasing the incredible dedication of GAA players as they take on the gruelling winter season, balancing the commitments of playing, home and work life.

Results

MyTribe delivered Allianz and Fifty-Three Six over 4 million video views, over 17 million impressions and over 4 million post engagements.

 
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Sponsorship ActivationWilliam Burton