MACE

An integrated, multi-platform strategy highlighted by a four-part video series aimed at increasing awareness around the MACE Right Options, whilst strengthening brand awareness through the partnership between MACE and its newest brand ambassador, Johnny Sexton.

Goal

Increase brand awareness on MACE’s range of healthy food and drink options, the Right Options, and MACE’s partnership with Johnny Sexton.

Strategy & Execution

We produced a four-part video series around the Right Options and Johnny Sexton, that was activated in a multi-platform strategy during the 2019 Six Nations Tournament.

Results

Amassed over 2.3 million high-quality video views for the MACE Right Options. Achieved a 43.16% series completion rate in addition to a 21.1% sales increase from the year prior.