ICC Cardiff - Manchester United v AC Milan

A multi-platform, data-led campaign aimed at maximising the ticket sales for ICC Cardiff fixture between European giants, Manchester United and AC Milan, at the Principality Stadium in August 2019.

Goal

The ultimate goal of the ICC Cardiff fixture was to maximise ticket sales.

Strategy & Execution

Through the adoption of paid social, paid search and programmatic advertising, it provided Fifty-Three Six with the platform to drive potential purchasers along the purchasing funnel to convert. Over the course of six months, Fifty-Three Six, through a platform agnostic approach, improved Return On Advertising Spend throughout the campaign.

Utilising behavioural data, such as website visits and engagement with video content as well as contextual targeting it allowed Fifty-Three Six to prospect potential customers and retarget high intent users who have displayed interest in the event.

Results

3,200 Conversions
8,960 Tickets
679% ROAS