Munster Rugby

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A strategic and data driven digital strategy aimed at maximising the ticket sales for Munster Rugby during the 2018/19 season, while providing an ongoing digital strategy & support.

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Goal

Our core focus was to maximise ticket sales for 11 fixtures over the course of the 2018/19 season for Munster Rugby.

 

Strategy & Execution

This multi-channel ticketing campaign ran across the Facebook Network and the Google Suite in order to prospect and retarget Munster fans across Ireland.

 

Results

We sold out 6 of the 11 fixtures, generated a 542% ROI and saw a 15% increase in attendance for the 2018/2019 season.

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Ticket SalesWilliam Burton