Racing TV

In January 2019, Racing UK rebranded into Racing TV in order to reflect its new addition of 26 Irish racecourses to its channel. We began our digital partnership by launching a campaign during the Dublin Racing Festival to maximise channel subscriptions in Ireland.

Goal

Our main objective was to maximise Irish subscriptions for Racing TV and hit the target of 1,000 new Irish customers. 

Strategy & Execution

We implemented both a brand awareness and direct response campaign in order to promote the Racing TV rebrand and drive sales. During the awareness phase we built an audience pool of racing fans in Ireland, which we later converted during a 48-hour promotion around the Dublin Racing Festival.

Results

We doubled the subscription targets and saw over 2,000 new Irish customers, generated 864 additional membership registrations and received a 200% ROI on the campaign.