ICC Stockholm - Juventus v Atletico Madrid

A multi-platform, data-led campaign aimed at maximising the ticket sales for ICC Stockholm fixture at Friends Arena between Serie A powerhouse Juventus and La Liga giants Atletico Madrid in August 2019.

Goal

To maximise tickets sales and sell out the Friends Arena for the ICC Stockholm fixture between Juventus & Atletico Madrid.

Strategy & Execution

A bilingual campaign aimed at native Swedish speakers, Fifty-Three Six developed a data-led strategy across multiple platforms to maximise ticket sales for the ICC Stockholm fixture in the Friends Arena. Liaising with multiple stakeholders, Fifty-Three Six placed marketing pixels across run of site and conversion pages to track performance and, ultimately, conversions for the fixture.

Implementing a platform agnostic approach, it allowed Fifty-Three Six to optimise the campaign to the strongest performing platforms maximising ticket sales as well as return on investment. Through the accumulation of data, implementation of multiple targeting strands, through prospecting and retargeting - ICC Stockholm sold out 4 days before the fixture. 

Results

SOLD OUT Friends Arena
5,311 conversions
17.3x ROAS